Container Blitz Game
In order to promote wine and spirit bottles becoming eligible for refunds, we undertook a new challenge of engaging a wider audience of wine drinkers in Queensland through the creation of a new addictive 'Candy Crush' style mobile game - Container Blitz! The game pairs incredibly fun and interactive visuals with addictive gameplay to encourage user replayability all the while promoting smart recycling habits. As the lead designer, it was a great opportunity for me to push animation to the forefront of what was primarily an interactive experience. Through the adoption of Lottie, we were able to make every stage of the user experience exciting through visual flourishes like animated instructions and bursts of lively colour.
Container Blitz Game
In order to promote wine and spirit bottles becoming eligible for refunds, we undertook a new challenge of engaging a wider audience of wine drinkers in Queensland through the creation of a new addictive 'Candy Crush' style mobile game - Container Blitz! The game pairs incredibly fun and interactive visuals with addictive gameplay to encourage user replayability all the while promoting smart recycling habits. As the lead designer, it was a great opportunity for me to push animation to the forefront of what was primarily an interactive experience. Through the adoption of Lottie, we were able to make every stage of the user experience exciting through visual flourishes like animated instructions and bursts of lively colour.
Container Blitz Game
In order to promote wine and spirit bottles becoming eligible for refunds, we undertook a new challenge of engaging a wider audience of wine drinkers in Queensland through the creation of a new addictive 'Candy Crush' style mobile game - Container Blitz! The game pairs incredibly fun and interactive visuals with addictive gameplay to encourage user replayability all the while promoting smart recycling habits. As the lead designer, it was a great opportunity for me to push animation to the forefront of what was primarily an interactive experience. Through the adoption of Lottie, we were able to make every stage of the user experience exciting through visual flourishes like animated instructions and bursts of lively colour.
Enhancing gameplay through fun visual flourishes.
Small bouncy animations with bubbly elements became a staple in the game's mini styleguide from the intro screen to the game over transition and also in all the many container effects featured in-game. These small flourishes paired with gameplay functionality such as subtle screen shake and fun particle effects help make the user experience feel more engaging and addictive.
Enhancing gameplay through fun visual flourishes.
Small bouncy animations with bubbly elements became a staple in the game's mini styleguide from the intro screen to the game over transition and also in all the many container effects featured in-game. These small flourishes paired with gameplay functionality such as subtle screen shake and fun particle effects help make the user experience feel more engaging and addictive.
Enhancing gameplay through fun visual flourishes.
Small bouncy animations with bubbly elements became a staple in the game's mini styleguide from the intro screen to the game over transition and also in all the many container effects featured in-game. These small flourishes paired with gameplay functionality such as subtle screen shake and fun particle effects help make the user experience feel more engaging and addictive.
Rewarding user-replayability
The inclusion of a community leaderboard helps increase awareness of the app by creating a competitive audience which in turn can help promote the app just through sheer word-of-mouth marketing alone. Users will push more and more friends and family to try out the game as they attempt to climb the leaderboard. This sort of competition is valuable to the game's replayability and livelihood as it pushes users to keep coming back day after day to try and hit the new record score.
Rewarding user-replayability
The inclusion of a community leaderboard helps increase awareness of the app by creating a competitive audience which in turn can help promote the app just through sheer word-of-mouth marketing alone. Users will push more and more friends and family to try out the game as they attempt to climb the leaderboard. This sort of competition is valuable to the game's replayability and livelihood as it pushes users to keep coming back day after day to try and hit the new record score.
Rewarding user-replayability
The inclusion of a community leaderboard helps increase awareness of the app by creating a competitive audience which in turn can help promote the app just through sheer word-of-mouth marketing alone. Users will push more and more friends and family to try out the game as they attempt to climb the leaderboard. This sort of competition is valuable to the game's replayability and livelihood as it pushes users to keep coming back day after day to try and hit the new record score.
